Our Story

Hatstore was born from a genuine love for headwear. When founder Filip Klasson started the journey in 2012, he felt the headwear industry was lacking two things: Range and customisation. What started out as an inventory that would fit beneath a twin size bed has today grown into a global player continually pushing the limits of range and customisation possibilities. Hatstore flourishes in a culture of commitment, perseverance and setting high goals - all without disregarding the art of having fun.

Our Goal

We want to be your home for headwear! We strive to be the player on the market pushing the limits for range and design freedom for headwear. Always in combination with a deep love for exclusive high-end products. We want to give you to the magic experience of a headwear company 100% committed to the project.


The option to design your own product has always been something of value to us. Your personalized products are carefully made right here on the spot by our dedicated staff members. We aim to always keep your creativity flowing by continually developing new ways of implementing your vision & design onto our products. Explore our design tool to create high-quality embroidery & precise laser engravings.

The Hatstore Family

The success story that Hatstore has become was created by a group of fun and hard working people. Together we’ve created a family where everyone is an essential part of our progress and a culture of togetherness that has been key to our success. We’ve put our trust in doers and made sure all of our family is enjoying the course. We’re not strangers to big targets, but we never let that get in the way of having fun!

We’re here for you

Our customers' satisfaction has always been a big part of what we stand for. After all, we wouldn’t be where we are without you. We strive to always do our best to ensure you have the best experience when shopping with Hatstore. If you ever need help or is missing something on our store, please reach out to our Service Heroes! We’re here for you.

Join the Family

Are you looking for new challenges and want to be part of our continually growing family? Do you want to push limits, advance and have fun with a group of hard working friends? If you think we could be the perfect match, we’d love to hear from you!

Hatstore World AB

Amerikavägen 10
393 56 Kalmar

Telephone: 0291 912 605
E-Mail: [email protected]
ARN (registration for GST): 300020698632

Customer Service

Phone: 0291 912 605

(Mon-Fri, 5pm-8pm)

E-mail: [email protected]